信頼できるオンライン対照実験ガイド
Trustworthy Online Controlled Experiments
A Practical Guide to A/B Testing
Kohavi, Ron
Tang, Diane
Xu, Ya
- 出版社：Cambridge University Press
- 出版年月：2020年 07月
- ISBN：9781108724265
- 装丁：PAP
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装丁について
- 言語：ENG
- 巻数・ページ数：288 p.
- 分類： データベース
- DDC分類：302.231
- 内容紹介：
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Getting numbers is easy; getting trustworthy numbers is hard. From experimentation leaders at Amazon, Google, LinkedIn, and Microsoft, this guide to accelerating innovation using A/B tests includes practical examples, pitfalls, and advice for students and industry professionals, plus deeper dives into advanced topics for experienced practitioners.