New in paperback. Hardcover was published in 2023. Written by an international group of prominent intercultural researchers, chapters demonstrate that intercultural interaction is highly dependent on the contextual expectations that individuals bring to communication, the social identities that are perceived to be relevant, and how individuals position themselves and others as cultural beings. They show how cultural norms and social identities are negotiated in the micro context of interpersonal interaction and in the macro sociocultural context.