世界のワイン・ツーリズムの優良事例を取り上げ、コロナ後も見据えて持続可能な地域開発と革新・実験的なマーケティングの協働で創る未来を示す全57章。日本の農村の開発の一体化したワイン・ツーリズムを論じる1章を収録。New in paperback. Hardcover was published in 2022. Using a range of case studies and success stories from around the globe, the Handbook of Wine Tourism examines how the interplay of sustainable regional development and innovative experiential marketing can shape a destinations wine tourism potential. This handbook also explores emerging issues in wine tourism, including the impact that the Covid-19 pandemic has had on the industry, and how this can be reframed as an opportunity for new wine markets and experiences. From the Contents: 21. Wine tourism in rural Japan: an integrated development instrument (Chuanfei Wang).