サービス業のマーケティング（第９版）

Services Marketing: People, Technology, Strategy (Ninth Edition)

サービス業のマーケティング（第９版）

Services Marketing: People, Technology, Strategy (Ninth Edition)

Crafting The Service Environment

Building A World Class Service Organization (Assessment Tool)

Understanding Service Consumers

Positioning Services In Competitive Markets

Developing Service Products And Brands

Service Marketing Communications

Designing Customer Service Processes

Balancing Capacity And Demand In Service Operations

Managing People For Service Advantage

Service Quality And Productivity Management

Pricing Services And Revenue Management

Managing Customer Relationships And Building Loyalty

Designing Complaint Handling And Service Recovery Strategies

サービス市場での成功策

Winning In Service Markets: Success Through People, Technology And Strategy

サービス市場での成功策

Winning In Service Markets: Success Through People, Technology And Strategy

インテリジェント・オートメーション

Intelligent Automation: Welcome To The World Of Hyperautomation: Learn How To Harness Artificial Intelligence To Boost Business & Make Our World More Human

サービス業のマーケティング（第８版）

Services Marketing: People, Technology, Strategy (Eighth Edition)

サービス業のマーケティング（第８版）

Services Marketing: People, Technology, Strategy (Eighth Edition)